Speaking of RGB and colours, I just wanted to share this video from IKEA turning one billboard into various messages through the use of illusion and COLOUR. Yes, colour! There is a reason it is so important and you can see here:
What did you think of that? Pretty neat and simple way to create so much with so little space isn’t it? It’s interesting how they take their value of innovation even further. What a class act, IKEA.
How about we revisit the first post I wrote talking about Elements + Principles, and the strategy of brand values and relationship marketing. Do you think that applies with Jim Beam’s celebrity endorser Mila Kunis? Take a look at these videos on AdWeek’s page. What are your thoughts as you go through each video? Can you see Mila being a celebrity fit? Does she represent the brand’s core values or image?
Although we don’t recognize Mila Kunis as being a bourbon drinker, she does seem to fit the ranch lifestyle pretty well. She seamlessly fits the laid-back look and can hold her on when it comes to rolling a barrel. Not many women can pull off a “Kentucky Chew” either, so kudos to you Mila! Let’s hope it increases sales of bourbon this year. And on a side note, let’s hope Jim Beam acts smart and rolls out the more natural spots of Mila rather than the first few videos which seem a bit forced. Simplicity doesn’t hurt, and honesty is appreciated by consumers.
And lastly, I want to bring to light the new Dior adverts. Is it really Jennifer Lawrence or did they just stick her face on someone else’s body? Where did her shoulders magically disappear to? Think about what these images represent and your perception on the ads.
Until next time.
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